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WELCOME TO THE HERO FACTORY.Prodotti aspirazionali, manager ispirazionali:
il mercato ha bisogno di eroi.
Ed eroi si diventa. Spesso, insieme a noi.
Da 30 anni il successo di manager, brand e prodotti
passa per BPRESS.Be the next hero.HOW TO MAKE A HERO.Come nasce un hero product?Come si presenta un prodotto e si racconta un brand per attirare l’attenzione dei potenziali clienti? Come si differenzia dalla concorrenza? Il nostro incarico comincia proprio qui, creando la strategia di comunicazione più adatta e lavorando duramente per fare diventare brand e prodotti i protagonisti di uno stile di vita. E noi partiamo da quello che ti aspetti da un’agenzia di PR: le relazioni con i giornalisti e i blogger per creare interesse e visibilità sui media tradizionali e online, il dialogo con gli influencer e i brand ambassador attraverso i social media, la progettazione di eventi e la produzione di contenuti multimediali. Uniamo media relations e comunicazione tradizionale con i nuovi linguaggi del video making e dello storytelling. Cioè, per usare una parola di moda: ci occupiamo di content marketing.Come far parlare di un’azienda?Aiutando i manager a dialogare con la business community. Studiando competitor e mercati, parlando quotidianamente con i giornalisti-chiave e con i blogger,organizzando incontri, interviste ed eventi con i media nazionali, locali e verticali cartacei, on air e on line. Insomma, facendo tutto quello che è utile per favorire il dialogo con gli influencer sui temi-chiave. Risultato: i manager delle aziende per cui lavoriamo crescono in autorevolezza e riconoscibilità. Perché la comunicazione corporate oggi passa attraverso il personal branding del top management, il media training e le speaking opportunities. Ma anche attraverso contenuti di qualità, interessanti per i media e per le community dei clienti. E poi, sperando di doverlo fare il meno possibile, affianchiamo l’azienda nel crisis management.Be the next hero.I nostri eroiSCOPRILI TUTTIDicono di noiNFONGrande conoscenza del mercato e degli opinion leader, contatti chiave nel mondo dei media e abilità nel trasmettere e amplificare i messaggi strategici, nei tempi e nei modi corretti: in BPRESS non abbiamo trovato solo l’eccellenza in questi ambiti ma anche un team capace di anticipare le nostre richieste, di proporre idee e contenuti di qualità e di un dinamismo contagioso. Marco Pasculli, VP International магазин Revenue Operations – NFONBABBELBabbel si è posizionata nel tempo come punto di riferimento e realtà esperta nel campo dell’educazione, oltre che come fonte autorevole di dati e informazioni per differenti tipologie di media. Non solo in ambito strettamente linguistico, ma in un contesto più ampio associato al mondo della cultura, della tecnologia, della carriera e del lifestyle. Per raggiungere questo traguardo il team BPRESS è stato fondamentale, grazie a un lavoro costante di content creation, che ci ha permesso di trasmettere i vantaggi del metodo Babbel, di raggiungere le differenti tipologie dei nostri utenti e di ottenere una media coverage sempre in crescita e di grande qualità.Raquel Meca Garrido, Senior International PR Manager Spain, Italy, France – BABBELLINEA MAMMABABYLa brand essence rappresenta il cuore e l’anima di un’azienda e il Team BPRESS è riuscito da subito, con velocità e grande competenza, a cogliere l’essenza del nostro marchio. E questo è fondamentale per un brand come Linea MammaBaby, pensato per un target allargato, i bambini e l’intera famiglia. Abbiamo lanciato insieme nuovi prodotti, con successo, e siamo riusciti finalmente a fare quel cambio di passo nella comunicazione, sia sui mezzi tradizionali, sia sui canali social!Maria Elena Olcelli, CEO – LINEA MAMMABABYNEXTDOORIn BPRESS ho trovato innanzitutto un partner, non solo un consulente. Ho trovato un alleato, che mi ha affiancato negli anni, nella comunicazione strategica e operativa. Ho trovato un team sempre disponibile e appassionato che, fin dal lancio di Nextdoor in Italia, non ha mai smesso di creare campagne Pr particolarmente smart, tanto da essere più volte fonte di ispirazione per le agenzie di comunicazione delle altre country europee in cui siamo presenti.Amedeo Galano, Head of Italy – NEXTDOORDoppietta di premi per BPRESS ai Touchpoint Awards Engagement 2021R3START! TV, la web tv in live streaming sui canali FB e di BPRESS, si aggiudica il primo premio di categoria Comunicazione Corporate Il lancio di Le Mani sul Mondo, primo podcast Audible Original di Roberto Saviano in esclusiva per Audible.it – nell’ambito di Maratona Podcast – Tramedautore –...

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Managing and Monitoring Landscapes Protecting and improving land health requires comprehensive landscape management strategies. Land managers have embraced a landscape-scale philosophy and have developed new methods to inform decision making such as satellite imagery to assess current conditions and detect changes, and predictive models to forecast change. The Landscape Toolbox is a coordinated system of tools and methods for implementing land health monitoring and integrating monitoring data into management decision-making.The goal of the Landscape Toolbox is to provide the tools, resources, and training to land health monitoring methods and technologies for answering land management questions at different scales.Nelson Stauffer Uncategorized 0The core methods described in the Monitoring Manual for Grassland, Shrubland, and Savanna Ecosystems are intended for multiple use. Each method collects data that can be used to calculate multiple indicators and those indicators have broad applicability. Two of the vegetative methods, canopy gap and vegetation height, have direct application…Continue readingNelson Stauffer Uncategorized 0Quality Assurance (QA) and Quality Control (QC) are both critical to data quality in ecological research and both are often misunderstood or underutilized. QA is a set of proactive processes and procedures which prevent errors from entering a data set, e.g., training, written data collection protocols, standardized data entry formats,…Continue readingNelson Stauffer Uncategorized 0In order to meet its monitoring and information needs, the Bureau of Land Management is making use of its Assessment, Inventory, and Monitoring strategy (AIM). While taking advantage of the tools and approaches available on the Landscape Toolbox, there are additional implementation requirements concerning the particulars of sample design, data…Continue readingNelson Stauffer Methods Guide, Monitoring Manual, Training 0We’ve added two new videos demonstrating and explaining the Core Methods of Plant species inventory and Vegetation height to our collection. These are two methods that previously didn’t have reference videos, although the rules and procedures for both can be found in volume I of the Monitoring Manual for Grassland, Shrubland,…Continue readingSarah McCord Methods Guide, Monitoring Manual, Training 0Question: Are succulents counted as a woody species when measuring vegetation heights? Answer: Yes. Succulent plant species are considered to be woody in contrast to herbaceous because their function is more similar to woody vegetation than herbaceous vegetation in many applications of these data. From a wildlife viewpoint: Some succulents are…Continue readingNelson Stauffer Blog, News, Presentations 0The 68th annual Society for Range Management meeting held in the first week of February 2015 in Sacramento, California was a success for the Bureau of Land Management’s Assessment, Inventory, and Monitoring (AIM) strategy. Staff from the BLM’s National Operations Center and the USDA-ARS Jornada hosted a day-long symposium to…Continue readingJason Karl Blog, Sample Design sample design, sampling 0What is an Inference Space? Inference space can be defined in many ways, but can be generally described as the limits to how broadly a particular results applies (Lorenzen and Anderson 1993, Wills et al. in prep.). Inference space is analogous to the sampling universe or the population. All these…Continue readingNelson Stauffer Blog, Monitoring Tools & Databases, News 0A new version of the Database for Inventory, Monitoring, and Assessment has just been released! This latest iteration—as always—aims to improve stability and reliability for field data collection on a tablet and data report generation in the office. For more information about DIMA and how it fits into project designs,…Continue readingJason Karl Blog, News 0In compiling information for the redesign of the Landscape Toolbox website and the second edition of the Monitoring Manual, I kept referring back to a small set of seminal references. These are my “Go-To” books and papers for designing and implementing assessment, inventory, and monitoring programs and for measuring vegetation…Continue readingJason Karl Blog, News 0We’re excited to show off the new redesign of the Landscape Toolbox. We’re in the middle of not only refreshing the website, but also completely overhauling the content and how it’s organized in the Toolbox. This version of the Toolbox is draft at this point and is evolving rapidly. Take…Continue reading

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